fbpx Skip to main content

Resolution On Restricting Alcoholic Beverage Advertisements

WHEREAS, Each year the alcohol industry bombards the American home with over $2 billion of advertisements and promotions that glamorize drinking; and

WHEREAS, Over 100,000 deaths result from alcohol-related problems each year; and

WHEREAS, The economic costs of alcohol-related problems to the federal government exceed $200 billion annually; and

WHEREAS, The primary means through which Americans are encouraged to consume alcoholic beverages is the media; and

WHEREAS, The television advertising of alcoholic beverages often portrays the use of these products in a glamorous light and identifies such products with popular sporting events and sports figures, which has an unusually powerful and persuasive effect on youth; and

WHEREAS, Most American children will see thousands of television commercials for beer, not counting other alcoholic beverages, before they are old enough to buy alcoholic beverages; Now, therefore,

Be it RESOLVED, That we the messengers to the Southern Baptist Convention, meeting in Atlanta, Georgia, June 4-6, 1991, decry the irresponsible manipulation in television advertising which influences young people and others to use alcohol; and

Be it further RESOLVED, That we express strong support for legislation which would require rotating health messages in alcoholic beverage advertisements whenever and wherever such advertisements are broadcast on radio and television or are printed in books, brochures, magazines, newspapers and promotional displays; and

Be it further RESOLVED, That we encourage The Christian Life Commission to continue its work for the passage of legislative restrictions on alcoholic beverage advertisements; and

Be it further RESOLVED, That we urge President George Bush and both houses of the U.S. Congress to support publicly and vigorously such legislation; and

Be it further RESOLVED, That we encourage all Baptists to write or call their Representatives and Senators, asking them to become sponsors of such legislation.